Guillermo Quintanilla

Twix's limited merch drop offers a fresh spin on their Left and Right Side Campaign, providing a playful way for customers to express their individuality and loyalty to their favourite Twix side.

This would be executed at a pop-up storefront in which the building itself takes to the left-right debate. 

The idea behind having two left (or two right) socks shows a bit more of the humour in the left-right debate and how ridiculous  the choice really is.

The limited merch drop provides a tangible way for customers to express their love for the Twix brand and its products in a fun and playful way. This extension reinforces Twix's personality and connects with their audience, further building upon the success of the Left and Right Campaign.