Bike Share Toronto
Communication on the road is harder for cyclists because they don't have many communication features as cars do to let other drivers know where they're going or when they're stopping. This campaign aims to compare the communication features of cars and cyclists and highlight the importance of paying attention to cyclists on the road.
These pieces utilize bold typography to emulate sensory cues that drivers should pay attention when interacting with cyclists on the road
Art Direction/Graphic Design - Guillermo Quintanilla